LOOK TO FINDERBINDER® FOR BASIC ADVERTISING INFORMATION ON TV, RADIO, PUBLICATIONS

     The Arizona FINDERBINDER® Media Directory has long been known as the definitive resource for names and numbers of the principal editorial contacts for the state's magazines, newspapers, television and radio stations.
But the popular 600-page loose-leaf compendium has another very useful purpose. Since the vast majority of the 350 listed publications and stations also sell advertising, key advertising information for each media outlet is also included.
     Due to the complex and rapidly changing nature of the advertising business, the FINDERBINDER®, which has been published by the Rita Sanders Public Relations and Advertising Agency for 28 years, contains basic but important information for buying space in a publication or air time on a television or radio station.
     For example, the pages dealing with print publications list either the advertising manager/director for local and national sales along with key telephone numbers, email addresses, etc. Also included are rates per column inch, deadlines, page size, and column width of the publication. The rates listed are basic charges and should be used only for comparison purposes.Similar to the print listings, electronic (TV, radio and cable) pages also include contact names and numbers. In addition, one will find directions for submitting public service announcements and contacting public affairs directors.
     Basically, the FINDERBINDER® contains strategic information on how to go about having free news announcements and stories published or aired as well as who to contact to determine what it would cost to print or air advertisements.

     FINDERBINDER® subscribers run the gamut from advertising and marketing executives to non-profit agencies, retailers and entrepreneurs, government and political agencies and directors, political candidates, college and university leaders, librarians, researchers and association managers. Subscribers are kept up to date on changes in rates, contact names, phone numbers, email addresses, etc., through monthly updates prepared by the Rita Sanders Agency staff.
     In addition to the standard loose-leafbinder format, FINDERBINDER® is also available online. The Internet version is a bit more versatile in that custom lists can easily be sorted by type, area, title, category and frequency.

     For more information on the Arizona FINDERBINDER® Media Directory, call 480-967-8714 or access www.finderbinderaz.com on the Internet.

RITA SANDERS AGENCY ADDS NEWS RELEASE DISTRIBUTION SERVICE TO ITS PUBLIC RELATIONS, ADVERTISING PORTFOLIO

     The Rita Sanders Public Relations and Advertising Agency is now offering a news release distribution service designed to fit the publicity needs of small and large businesses alike. According to president Rita Sanders, the new service features four approaches to handling in-house produced news releases that are then distributed to the news media in Arizona, the United States or anywhere in the world.
     "Many companies, especially in these lean business times, do not have the staff or expertise to write, edit and distribute releases in a timely manner," said Sanders, who opened, her Tempe-based agency 30 years ago."
"We can do it easier and more economically, plus we have the resources of our FinderBinder® Arizona Media Directory that lists all print, radio and television outlets in the state, plus resources for media outlets nationally and internationally."

According to Sanders, the agency can:

• Distribute releases produced by a company or individual.
  
• Edit and distribute releases produced by a company or individual.
  
• Write, edit and distribute releases for a company.
  
• Consult with a company on writing, editing and distributing releases.

 In addition to publicity, the Rita Sanders Agency has years of experience developing fully integrated communications programs, including designing, producing and placing print advertisements and radio and TV commercials.

For more information, contact the Rita Sanders Agency, located at 432 E. Southern Ave. in Tempe, at 480-967-8714 or www.ritasanders.com.

FINDERBINDER® NEWS MEDIA DIRECTORY A BIG HELP TO CLUBS,ORGANIZATIONS, COMPANIES FOR 28 YEARS

You were elected publicity chairman of your women's club.
Your boss said to send out a news release on your company's new product.
The church's big rummage sale is coming up and you need to get the information to the local media.

So, what do you do next?
     Suddenly, you need names of publications and editors, not to mention mailing addresses, telephone number, fax numbers and email addresses. Just how does one go about compiling all that information without resorting to spending endless days calling publications and broadcast stations for the proper names and numbers? The Arizona FINDERBINDER® Media Directory, which has been published for 28 years by the Rita Sanders Public Relations and Advertising Agency, has the answers for more than 600 Arizona newspapers, magazines, television and radio stations, news services, college and university publications, military publications, and Arizona-based national and trade periodicals.
     Each publication or station has its own listing in the 700-page loose-leaf binder, although some entries require several pages. Accompanying the pages is a handsome three-ring storage binder complete with index dividers allowing users to categorize the binder according to their priorities. In addition to the basic information (address, phone, email address, names of principals, etc,), the listings also include advertising rates and contacts, deadlines for information, subscription rates, circulation numbers and the area the publication or station serves.
     Professional public relations, advertising and marketing executives rely on the FINDERBINDER® to keep them up to date on who's who and what changes have occurred. Others who can't live without the FINDERBINDER® include non-profit agencies, retailers and entrepreneurs, government and political agencies and directors, political candidates, college and university leaders, librarians and researchers and association mangers and executive directors.
     And thanks to today's high-tech world, the FINDERBINDER® is also available online and includes all the information that's included in the "manual" version. The Internet version, however, is a bit more versatile in that custom lists can easily be sorted by type, area, title, category and frequency.
      The Rita Sanders Agency staff is constantly gathering information on changes in the media industry and produces a monthly newsletter to update subscribers.So, the next time you read your newspaper, watch a television news show or listen to an on-the-hour news broadcast you won't have to wonder how they got all that information.


You can bet much of it came from people just like you who have a subscription to the FINDERBINDER® Media Directory.
For more information on the FINDERBINDER®, call 480-967-8714 or access www.finderbinderaz.com.

TECHNOLOGY ALLOWS PINPOINT ACCURACY WHEN DISTRIBUTING NEWS RELEASES

     Getting the right information to the right person is one of the keys to success in the public relations business. These days the up-to-date PR shop can slip its releases, fact sheets, queries and other information right under the nose of a newspaper or magazine editor, television or radio show producer thanks to email.
     Some people might consider unsolicited email spam, the nameless, faceless junk that seems to plague everyone with a sign-on, and, as is their right, they can just delete and go on. But if nothing else, an alert public relations practitioner will at least know that the person targeted is the one doing the deleting. That certainly wasn't the case not too many years ago. For years, the Rita Sanders Agency faxed news releases to individuals and newsrooms. Although faxing was certainly an improvement over the mail and even hand delivery, it took forever for someone to hand send each release plus a cover page.
     There were automatic fax programs that could be used in conjunction with computer programs, however in order to well serve the client the media lists were hand selected and often were subject to change. Therefore automated programs just didn't fill the bill. Unfortunately, the result involved office personnel spending sometimes hours at the fax machine sending the same release over and over again as well as dealing with busy signals, wrong numbers, broken machines, etc. And some recipients resented having their fax tied up and their paper being used to receive information they didn't really want.
     The other problem was that fax machines of recipients were often not emptied or even checked for incoming documents on a regular basis, resulting in huge stacks of faxes left unattended for hours at a time. And then it was usually left to an office underling to see that the paper mess was straightened out and each and every page was delivered to the proper person.
     These days everyone has an email address. Their own personal mailbox, as it were. Email makes it easy for an editor to move the information to another file, print out a hard copy, ask for more information or just go on to the next message. At least at the Rita Sanders Agency, nobody has complained about our E-Releases. In fact, some editors have even thanked us for sending the information directly to them. Also, emailing releases pretty much eliminates those "I don't know if I got it or not as I haven't been through the faxes yet today" responses when the agency follows up on the initial release.
    

 Email is a powerful medium. One that is more often than not deemed more important than phone messages. And in this day and age it is an invaluable tool in the public relations business.