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Newsroom
LOOK TO FINDERBINDER® FOR BASIC ADVERTISING INFORMATION
ON TV, RADIO, PUBLICATIONS
The Arizona FINDERBINDER® Media Directory
has long been known as the definitive resource for names and numbers
of the principal editorial contacts for the state's magazines, newspapers,
television and radio stations.
But the popular 600-page loose-leaf compendium
has another very useful purpose. Since the vast majority of the 350
listed publications and stations also sell advertising, key advertising
information for each media outlet is also included.
Due to the complex and rapidly changing
nature of the advertising business, the FINDERBINDER®, which has
been published by the Rita Sanders Public Relations and Advertising
Agency for 27 years, contains basic but important information for buying
space in a publication or air time on a television or radio station.
For example, the pages dealing with print
publications list either the advertising manager/director for local
and national sales along with key telephone numbers, email addresses,
etc. Also included are rates per column inch, deadlines, page size,
and column width of the publication. The rates listed are basic charges
and should be used only for comparison purposes.
Similar to the print listings, electronic
(TV, radio and cable) pages also include contact names and numbers.
In addition, one will find directions for submitting public service
announcements and contacting public affairs directors.
Basically, the FINDERBINDER® contains
strategic information on how to go about having free news announcements
and stories published or aired as well as who to contact to determine
what it would cost to print or air advertisements.
FINDERBINDER® subscribers run the
gamut from advertising and marketing executives to non-profit agencies,
retailers and entrepreneurs, government and political agencies and directors,
political candidates, college and university leaders, librarians, researchers
and association managers.
Subscribers are kept up to date on changes
in rates, contact names, phone numbers, email addresses, etc., through
monthly updates prepared by the Rita Sanders Agency staff.
In addition to the standard loose-leaf
binder format, FINDERBINDER® is also available online. The Internet
version is a bit more versatile in that custom lists can easily be sorted
by type, area, title, category and frequency.
For more information on the Arizona FINDERBINDER®
Media Directory, call 480-967-8714 or access www.finderbinderaz.com
on the Internet.
RITA SANDERS AGENCY
ADDS NEWS RELEASE DISTRIBUTION SERVICE TO ITS PUBLIC RELATIONS, ADVERTISING
PORTFOLIO
The Rita Sanders Public Relations and
Advertising Agency is now offering a news release distribution service
designed to fit the publicity needs of small and large businesses alike.
According to president Rita Sanders, the
new service features four approaches to handling in-house produced news
releases that are then distributed to the news media in Arizona, the
United States or anywhere in the world.
"Many companies, especially in these
lean business times, do not have the staff or expertise to write, edit
and distribute releases in a timely manner," said Sanders, who
opened her Tempe-based agency 29 years ago."
"We can do it easier and more economically,
plus we have the resources of our FinderBinder® Arizona Media Directory
that lists all print, radio and television outlets in the state, plus
resources for media outlets nationally and internationally."
According to Sanders, the agency can:
Distribute releases produced by a company or individual.
Edit and distribute releases produced by a company or individual.
Write, edit and distribute releases for a company.
Consult with a company on writing, editing and distributing releases.
In addition to publicity, the Rita Sanders
Agency has years of experience developing fully integrated communications
programs, including designing, producing and placing print advertisements
and radio and TV commercials.
For more information, contact the Rita
Sanders Agency, located at 432 E. Southern Ave. in Tempe, at 480-967-8714
or www.ritasanders.com.
FINDERBINDER® NEWS MEDIA DIRECTORY A BIG HELP TO CLUBS,
ORGANIZATIONS, COMPANIES FOR 27 YEARS
You were elected publicity chairman
of your women's club.
Your boss said to send out a news release
on your company's new product.
The church's big rummage sale is coming
up and you need to get the information to the local media.
So, what do you do next?
Suddenly, you need names of publications
and editors, not to mention mailing addresses, telephone number, fax
numbers and email addresses. Just how does one go about compiling
all that information without resorting to spending endless days calling
publications and broadcast stations for the proper names and numbers?
The Arizona FINDERBINDER® Media
Directory, which has been published for 27 years by the Rita Sanders
Public Relations and Advertising Agency, has the answers for more
than 600 Arizona newspapers, magazines, television and radio stations,
news services, college and university publications, military publications,
and Arizona-based national and trade periodicals.
Each publication or station has its
own listing in the 700-page loose-leaf binder, although some entries
require several pages. Accompanying the pages is a handsome three-ring
storage binder complete with index dividers allowing users to categorize
the binder according to their priorities.
In addition to the basic information
(address, phone, email address, names of principals, etc,), the listings
also include advertising rates and contacts, deadlines for information,
subscription rates, circulation numbers and the area the publication
or station serves.
Professional public relations, advertising
and marketing executives rely on the FINDERBINDER® to keep them
up to date on who's who and what changes have occurred. Others who
can't live without the FINDERBINDER® include non-profit agencies,
retailers and entrepreneurs, government and political agencies and
directors, political candidates, college and university leaders, librarians
and researchers and association mangers and executive directors.
And thanks to today's high-tech world,
the FINDERBINDER® is also available online and includes all the
information that's included in the "manual" version. The
Internet version, however, is a bit more versatile in that custom
lists can easily be sorted by type, area, title, category and frequency.
The Rita Sanders Agency staff is constantly
gathering information on changes in the media industry and produces
a monthly newsletter to update subscribers.
So, the next time you read your newspaper,
watch a television news show or listen to an on-the-hour news broadcast
you won't have to wonder how they got all that information.
You can bet much of it came from people
just like you who have a subscription to the FINDERBINDER® Media
Directory.
For more information on the FINDERBINDER®,
call 480-967-8714 or access www.finderbinderaz.com.
TECHNOLOGY ALLOWS PINPOINT ACCURACY WHEN DISTRIBUTING NEWS RELEASES
Getting the right information to the
right person is one of the keys to success in the public relations
business. These days the up-to-date PR shop can slip its releases,
fact sheets, queries and other information right under the nose of
a newspaper or magazine editor, television or radio show producer
thanks to email.
Some people might consider unsolicited
email spam, the nameless, faceless junk that seems to plague everyone
with a sign-on, and, as is their right, they can just delete and go
on. But if nothing else, an alert public relations practitioner will
at least know that the person targeted is the one doing the deleting.
That certainly wasn't the case not too
many years ago. For years, the Rita Sanders Agency faxed news releases
to individuals and newsrooms. Although faxing was certainly an improvement
over the mail and even hand delivery, it took forever for someone
to hand send each release plus a cover page.
There were automatic fax programs that
could be used in conjunction with computer programs, however in order
to well serve the client the media lists were hand selected and often
were subject to change. Therefore automated programs just didn't fill
the bill.
Unfortunately, the result involved office
personnel spending sometimes hours at the fax machine sending the
same release over and over again as well as dealing with busy signals,
wrong numbers, broken machines, etc. And some recipients resented
having their fax tied up and their paper being used to receive information
they didn't really want.
The other problem was that fax machines
of recipients were often not emptied or even checked for incoming
documents on a regular basis, resulting in huge stacks of faxes left
unattended for hours at a time. And then it was usually left to an
office underling to see that the paper mess was straightened out and
each and every page was delivered to the proper person.
These days everyone has an email address.
Their own personal mailbox, as it were. Email makes it easy for an
editor to move the information to another file, print out a hard copy,
ask for more information or just go on to the next message.
At least at the Rita Sanders Agency,
nobody has complained about our E-Releases. In fact, some editors
have even thanked us for sending the information directly to them.
Also, emailing releases pretty much
eliminates those "I don't know if I got it or not as I haven't
been through the faxes yet today" responses when the agency follows
up on the initial release.
Email is a powerful medium. One that
is more often than not deemed more important than phone messages.
And in this day and age it is an invaluable tool in the public relations
business.
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